If you are seeking to influence users and community members to adapt their behaviours in order to benefit from the solution, then it is worth reviewing some of the lessons that have come out of behavioural economics.

The EAST framework was developed by the Behavioural Insights Team and details four simple ways to apply behavioural insights. The framework is based on the principle that if you want to encourage a behaviour, make it Easy, Attractive, Social and Timely (EAST).

Use these four categories and accompanying information and guidance in the Behavioural Insights report to think through different approaches that you might take to make it easy to engage with a solution through simple messages and intiuitve processes, make it attractice with good design and strong incentives, make it social by harnessing networks, or make it timely by prompting people effectively.