Nesta’s DIY Toolkit also provides a Personas template to help visually represent key characteristics of the particular groups you intend to reach.

According to the DIY Toolkit, this task is intended “to compile a portrait of a typical person that could represent one of the Personas your organisation is targeting … Being aware of the different preferences, routines and motivations these different Personas have can help you customise your products and services to these specific subgroups.”

For further guidance, watch this video:

Download and print out the template (as large as possible) and ideally work in a group to ensure a range of perspectives can feed into the overall picture.