Focus group discussions (FGDs) can be an excellent way to generate information and insights, as well as see where there is agreement in a group and where there are disagreements on the topic you want to discuss.

It can be a quicker way of gaining insights than trying to interview the same number of people individually. However, you will need to run three to four FGDs to make sure that you can have homogeneous groups in each FGD. This is important to make sure that groups are comfortable discussing issues with each other. For example, don’t run an FGD with a mix of adults and children, or in some contexts with women and men.

Running three or four FGDs requires skilled facilitation, and a significant amount of preparation. Make sure that the location of the FGD is a comfortable and safe place and at a convenient time for participants.

Further inspiration

Data Innovation Project (2017) Guidelines for Conducting a Focus Group.
A good in-depth guide on running focus group discussions

IDEO. Group Interview, Design Kit.
A brief guide to group interviews; more appropriate when discussing the FGDs with work colleagues